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Why Should I Buy Eyeglasses From My Optometrist?

Morel AdIn recent years a trend has developed in the eyecare world to consider buying eyeglasses from online stores rather than the traditional method of ordering through your trusted eye care professional. These sites may claim that they offer “not-to-be-beat” prices and convenient to-your-door delivery, but the disadvantages of ordering online are much more significant than any apparent advantage they claim to provide. The truth is that there are many aspects of customer service and accurate filling of prescriptions in which your trusted family optometrist is far superior to any online service. Below are outlined some of the major advantages of purchasing from your trusted eyecare professional.

The Myth of Online Savings

Many online retailers boast of low prices and great deals that you are supposedly unable to get when ordering from your optometrist. The truth is that, most of the time while the price on some online sites initially appear to save you money, they often will cost you more money than if you order from your eye doctor's office. Many eye doctors maintain special relationships with eyeglasses manufacturers that allow them special deals and savings which they are then able to pass on to their patients. These often take the form of special rebates for patients, which eye doctors are often happy to send in on their patient's behalf, allowing the doctor to cut costs for their patients at the bottom-line. Online services are often unaware of these rebates or require you to redeem them on your own in order to save money on your eyeglasses.

Personal Relationships and Expertise

To an online store, you are a faceless consumer. To your trusted eye care professional, you are a patient in their care. The aim of the online store is to sell you a product. The aim of your eye doctor is to help you look and see your best, and safeguard your long term eye health and visual comfort. Part of fulfilling this role is maintaining a personal relationship with each and every patient. The same cannot be said about online retailers.

Your eye doctor goes to great lengths not only to measure your exact prescription, but also to take into consideration things such as your face shape, the way your lenses will look and feel with certain frames, and what size and type of frame will be most comfortable and provide you with the best vision.

Your eye doctor will also consider where each type of frame will sit on your face, which influences what part of the lens your eyes will be looking through. This is especially important with bifocals, in which an improper positioning of the lens in front of the eye can make proper viewing through the different vision zones especially difficult or impossible.

A professional, trained and educated eye doctor with whom you have a personal relationship is more likely to fill the prescription correctly the first time, and fix it if there is a mistake, than an online retailer whose training is customer service or sales oriented, and with whom you share no personal connection beyond their desire to sell you their products.

We also offer all of our patients our Frames and Lens Satisfaction Promise

“Advanced EyeCare Center promises within 100 days from the date of purchase you can love them; exchange them for a frame or lens up to an equal value; or even return then for a refund.”


  • All current frames have a FREE 1-year manufacturer’s warranty, from date of purchase, against manufacturer’s defects and normal wear and tear. We will repair or replace any defective frame or worn out part FREE of charge.
  • Premium lens coatings have a separate manufacturer’s warranty against defects and visually significant scratches and will be replaced FREE of charge for up to 1-year from date of purchase.


  • Damage due to neglect, accidents, misuse, “the kids broke them”, or “I sat on them”, and including any other non-manufacturer’s defect will be replaced at a 50% discount off the current price for 1-year from the date of purchase.
  • Lens replacements will be made in the original prescription and materials. Frames can be replaced when the original frame is returned and is beyond repair. Lost or stolen glasses are not covered by the manufacturer’s or extended warranties.

Click here to see our full Frames and Lens Satisfaction Promise.

For more information, contact your eye doctor today.


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